Ghostrider

In the popular B-list comic book 'Ghostrider', the hero Johnny Blaze rides a motorbike which is often on fire - however, originally, he rode a ghost, which is how the series got its name.
Marvel considered changing the name to 'Motorcycle Rider', but this was deemed to be too similar to the DC 'Bikeman' comic book.

_{All content copyright Tom Crowley}